Search Engines: Definition, Examples and How They Work

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 Search engine is a term that cannot be separated from technological developments, especially the internet.  In fact, search engines are an important part of surfing in cyberspace.

 

 More fully, a search engine is a program to search and identify information in a database, according to the keywords or keywords entered.

 The database in the search engine is the address and content of certain sites, which are on the World Wide Web (www).  After getting the requested information, the search engine will display the results on the search engine result page (SERP).

 Because the search engine is a search engine in cyberspace (online), this program will work when you have internet access.

 Simply put, the function of a search engine is to assist users in finding information according to the keywords entered.  But to be clear, the function of the search engine is as follows:

 1. Ease of Searching for Website Addresses

 The first function of a search engine is to make it easier to find addresses and website content.  Search engines have a very large capacity and will always increase.

 Bots or crawlers on search engines can surf the internet and list sites through hyperlink addresses.  It is this data that is collected and stored resulting in a large index list.

 2. Storing and Providing Information Through Keywords

 As a search engine, the next function is of course related to user needs.  Search engines function to facilitate internet users in obtaining the information they are looking for or needed.

 There are billions of searches performed by search engines.  This will continue to grow, considering the increasing number of internet users.

 Almost all information can be found through search engines.  You just need to write down the keywords related to the information needed, then let the search engines do the work.

 After the SERP appears, then you simply choose the information from which site you want to read.

 3. Become a Marketing Media or Marketing

 An equally important function of search engines is as a marketing medium.  As is known, through search engines, users can search for any information.  Starting from product information, to product offerings you want to buy.

 This is certainly an opportunity for business owners to market their products.  Business owners only need to create a product website and upload interesting content.

 Then, try to get the site indexed by search engines.  So, when users search for the product and then type in relevant keywords, the search engine will display the product or content of the business owner.

 Because it competes with thousands of other products or sites, of course you need a strategy so that your product can appear on search engines.  This strategy is commonly known as SEO (Search Engine Optimization).

 Example Search Engine

 If you are not familiar with what a search engine actually is, at least you must be familiar with some examples.  This is because so far the term search engine is better known by the name of the company or the name of its search engine.  So, what are some examples?

 1. Google

 Of course you are familiar with Google.  When you read this name, you will definitely become more familiar with the term search engine, right?

 Google is the most popular and most used search engine today.  The percentage of users even reached 92.33% for mobile devices and 71.24% for desktops.

 2. Bing

 Another example of a search engine is Bing.  This Microsoft-owned search engine controls almost 20% of total searches on the internet and is the second largest search engine after Google.

 Being the default search engine on computers based on the Windows Operating System, it is not surprising that Bing managed to dominate the second internet search in the world.

 3. Yandex

 This one search engine may still be foreign to your ears.  But in Russia, the search engine that is widely used is Yandex.  This is because the search results are in Russian.

 Although not as big as Google, Yandex is one of the most widely used search engines.

 4. DuckDuckGo

 This search engine has the advantage that you don't need to use cookies in your search, so your personal data will be safer when using DuckDuckGo.

 Although it has been used by about 25 million people in the world, including the CEO of Twitter, however, the popularity of this search engine has not caught the attention of many internet users.

 5. Yahoo

 Do you have the memory of doing a search through Yahoo?  In the 2000s, Yahoo became one of the most successful search engines.  In fact, Yahoo can be said to be a pioneer of search engines.

 However, as time goes by, this search engine user is decreasing, even leaving only about 2%.

 How Search Engines Work

 After knowing the various examples, you are certainly curious how search engines can manage billions of information and present it according to relevant keywords.

 This can happen because search engines are programs that are able to select information in seconds, then display it through the SERP according to the keywords you enter.

 Apparently, the way search engines work is divided into three general stages, namely: crawling (searching), indexing (indexing), and ranking (ranking).

 Check out the following article to find out more about how search engines work: How do search engines work?

 The following was a complete explanation of what a search engine is, examples, and how it works.  To increase your website's ranking on search engines, you can also use the SEO Tools service from Rumahweb, namely RankingCoach, so that you can be guided through SEO optimization tasks on the website.